Google: No SEO Benefit To Adding Trust Seals To Your Site

Jul 18, 2017 - 7:25 am 19 — by
Filed Under Google Search Engine Optimization

Google Trust

Google's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.

This is a topic we covered before asking if trust seals help with SEO and specifically does BBB accreditation help with local SEO. Now we have a Googler confirming the answer is no, it does not help.

Those are the tweets so you can see them in context.

So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google Search Console Average Position Metric Broken?
Next Story: Google Doesn't Care About Crawl Budget For Their Own Sites

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2025 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.